At Aesthetic Appeal, I provide a physical transformation and a sanctuary where time slows down. Whether you are looking for professional permanent makeup or a results-driven skincare regimen, I am here to help you feel confident in your own healthy skin.
Advanced Beauty & Skin Treatments
At my Scarborough studio, I’ve created a professional yet intimate space where you can relax and leave feeling like the best version of yourself.

Permanent Cosmetics

Facials & Skincare
ABOUT THE OWNER
Lori Latham
Permanent Cosmetics Specialist & Esthetician
What sets Aesthetic Appeal apart from other Southern Maine PMU artists is a foundation of 25 years in corporate America and a deep background in skincare sales. I am an Esthetician first, which means I bring an in-depth knowledge of skin health and color theory to every permanent makeup procedure.
I want women to stop apologizing for aging. You’ll be amazed what a seasonal facial, a solid skincare routine, and staying out of the sun can do for a girl! My philosophy is “Everything in moderation.” A little botox or filler used sparingly can be miraculous when paired with consistent skin health.
More about meTransformations
Proof that you don’t need drastic measures to look and feel your best

Professional expertise, creative fun


Makeup that won’t wash away




Brows are the frame of the face

Online skincare shop
Shop Curated Skincare
Professional skincare, hand-picked by Lori. Browse moisturizers, serums, SPF, and more from brands Lori personally uses and believes in.

WOMEN-OWNED BRAND SPOTLIGHT
Cold Current Kelp
Clean skincare made with premium natural ingredients, including kelp sourced directly from an ocean farm in Maine.
Cold Current Kelp is a women-owned skincare company rooted right here in Southern Maine. Co-founders Inga and Krista grow their sugar kelp directly off the Maine coast, harvest it themselves, and develop every formula from sea to skin. No middlemen, no mystery ingredients, no shortcuts.
What makes this brand genuinely exciting is the science behind it. Maine kelp naturally produces powerful compounds to survive the cold, unpredictable Atlantic. Those same compounds translate directly to your skin, offering real antioxidant protection, deep hydration, and a natural glow that clients have actually noticed.
“I can’t say enough great things about Lori and her micro-pigmentation work. She is incredibly skilled, detail-oriented, and truly an expert. My eyebrows always look natural, perfectly shaped, and beautifully done. Her experience really shows, and I always leave feeling confident and happy. I highly recommend her!”
“I lost most of my thick eyebrows years ago after having them over plucked, and struggled for years with my appearance. Having eyebrows made me feel like myself again. Lori makes the experience both relaxing and pain free. I almost fell asleep the last time! I am always so happy with the results! Her salon is gorgeous, and so easy to get to!“
“I look forward to may annual touch ups on my brows. My brows look very natural and usually only women who have noticed my brows have sparse brows themselves and have been looking into the procedure. I always tell them where I had my brows done. If you use a sunscreen stick to protect from uv rays , they look great right up to your yearly touch up. Lori does a wonderful job!“
“My eyebrows look awesome, I get many compliments and I never have to worry about accidentally wiping them off during the day. Once they are done for the first time, Its best to return for annual touch ups 100% worth the money without a doubt! Lori is also a really great person. We always have great conversations!“























